Minutes after Samuel’s online retort, the internet pretty much melted. Dez from The Graphics Department weighed into the feed with a design - he dubbed it the “Not Another XXXXing Swear Jar” campaign. Soon after, Jase from Printfresh chipped in and offered to print the Swear Jar stickers, same day!
This was a movement born from sibling rivalry and driven by our village, who went bananas at the prospect of swearing cancer to death. Over 3000 swear jars have sprung up everywhere, from homes and school staff rooms, to emergency departments, hair salons and shearing sheds. We even have Swear Jars overseas with our troops. Apparently they swear like troopers?
Samuel, although prone to grandiose delusions, believes that this campaign can raise a cool $1M and “give the ultimate f**k you to cancer for meddling with our families”. With the takings at near 200K he’s not sounding so batty this time!